Top 5 Beauty Retail Apps in Nigeria on Android in Q1 2024

In the first quarter of 2024, the beauty retail sector in Nigeria saw varying performances across the top five Android applications. Here’s a detailed look at their weekly downloads and active user trends, as reported by Sensor Tower.

Oriflame experienced a fluctuating download pattern. Starting the quarter with 1.9K downloads, there was a dip mid-quarter to below 1K, but it rebounded to approximately 1.4K by the end of March. Active users for Oriflame showed a steady increase, beginning with 6K and peaking at 8.3K in early March before stabilizing around 7.7K towards the end of the quarter.

Korean Skincare EU had relatively stable download numbers, averaging around 130 to 150 downloads weekly, with a notable spike to 188 downloads in the last week of March. Active users grew modestly from 766 at the start of the quarter to 1.2K by the end.

For Brown Sugar Babe, downloads started at 62 and saw a gradual increase, reaching 146 in early March before settling around 104 by the quarter's end.

Amobeleza had a strong start with 373 downloads in the first week but saw a decline to zero by mid-January. Active users also decreased steadily from 463 at the beginning of January to 257 by the end of March.

Lastly, Beauty Hut showed lower download activity, starting with single-digit downloads and peaking at 42 in early February.

For more detailed insights and data, visit Sensor Tower.